Project Objectives
The rebrand is to create a distinctive and impactful brand identity that reflects Rockville Capital Holdings' expertise, professionalism, and global reach. The new brand should communicate trust, reliability, and innovative thinking. It should position the company as a leader in the financial services industry, attracting and retaining clients from various sectors.
Brand Mark Construction
To create a distinctive and memorable logo, i focused on the initials of the brand name RCH and crafted a clean, modern, and versatile logo that resonates with the brand's professionalism and expertise.
Brand Assets: Presentation Template
My Process
- I had intervews with the brand stakeholder to gather internal perspectives which allowed me to align on the brand's values, vision, and goals.
- I performed a brand Audit to assess the existing brand perception, strengths, and weaknesses.
- Finally I conducted a thorough analysis of RCH's industry, competitors, and target audience to identify key insights and market trends.
Logo Design: To create a distinctive and memorable logo, i focused on the initials of the brand name RCH and crafted a clean, modern, and versatile logo that resonates with the brand's professionalism and expertise.
- Visual Identity System: I developed a comprehensive visual identity system to ensure consistent brand expression. The color palette comprised regal shades of blue and Red, representing trust, stability, and wealth. The typography choices conveyed a sense of sophistication and clarity. Imagery guidelines emphasized professionalism and the global reach of Rockville Capital Holdings.
Brand Assets: I designed various brand assets, including business cards, letterhead, email templates, presentations etc. These assets reflected the brand identity and created a cohesive and professional visual experience for stakeholders.
I assessed the customer journey and identified opportunities to enhance the brand experience. Social media platforms, presentations, and client interactions were aligned with the brand's visual and tonal guidelines to create consistent touchpoints.
To ensure brand consistency, I created a detailed brand guide that outlined proper usage of the brand identity across all channels and materials.
Results & Impact
The Rockville Capital Holdings LLC brand identity was designed to reflect the company's values, expertise, and experience. The logo and stationary were designed to appeal to the company's target audience and align with its brand identity. The final deliverables include a modern and sleek logo design and professional stationary design.